To do good. To be good.

For example, “family values,” taboos. Social prescriptions as a means to an end – a structure within which to achieve respect, discipline, humility, generosity, etc. The mechanism may be mistaken as being itself the value and the end.

Stricture versus habitus, praxis.

Love as personal loyalty rather than a universal emotion.

To hold personal values. To impose personal values. To influence society to facilitate the adoption/achievement of personal values.

I’ve been told that it is racist to hold accountable to a “universal moral standard” any group that is fighting oppression.

What is the social function of “liberal humanism”? The psychological function?

And Jesus answered him, The first of all the commandments is, Hear, O Israel; The Lord our God is one Lord: And thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind, and with all thy strength: this is the first commandment. And the second is like, namely this, Thou shalt love thy neighbour as thyself. There is none other commandment greater than these.
-Mark 12: 29-31

Personal. Interpersonal. Societal. Universal.

To classify… values, value-based beliefs, value-based behavior, value-justified behavior….

Psychology. Philosophy. Biology.

Morality as emotion.